The Evolution of Digital Marketing

As Digital Marketing continues to evolve at incredible speed, traditional marketing platforms are beginning to disappear. At Mold, we’re constantly inspired by the new digital trends that pop up and we believe that it won’t be long until the digital market will completely take over.

Let’s take a look at the evolution of Digital Marketing.

Rewind to the 1990s, when the term ‘Digital Marketing’ was first used.



The digital age took off in the early 1990s, with the emergence of the internet and development of the Web 1.0 platform. This platform let users find the information they were searching for, but didn’t allow them to share the information they found over the web (that happened later, with the start of the Web 2.0 where users were able to become active participants and interact with other users and businesses online).


In 1993, the first clickable banner went live. This marked the beginning of the transition to the digital era of marketing.

As a result of this gradual transition, new technologies entered the digital marketplace in 1994, and Yahoo was launched. This prompted a distruption in the digital marketing space, with companies optimizing their websites to pull in higher search engine rankings.

Google was born in 1998, along with the launch of MSN. In the 2000s, the digital marketing world saw its first steep surge and social networking sites began to emerge.

MySpace was the first to arrive, soon followed by Facebook. Facebook was released to the public in 2004, and in 2006 came Twitter. According to the stats, in 2006 search engine traffic reportedly grew to over 6.4 billion in a month (ONE MONTH!).



It was then that Google realized the value of target ads and became a major player in the world of business, leaving smaller players behind. Businesses began to take new approaches to promote their brands and capitalize on the social networking platforms.

Fast forward to today.

Products marketed digitally are now available to customers at all times. The top four social networking sites used by marketers are LinkedIn, Instagram, Twitter, and Facebook.

Due to the digital market being in a constant state of flux, businesses must find ways to keep up with the changes. After all, no one can afford to get left behind!



Don’t let this be you.

Shoot us an email to discover how we can help keep your brand on top of the game, through adapting your business to the ever changing world of digital marketing.

You can reach us at hello@mold.agency or tweet us @Mold_agency