Before you begin to create a marketing content plan for your business, you need to know what type of content will stimulate your online growth and most importantly, your engagement with your online audience. At Mold, we like to take the full picture into account when it comes to your business. Branding is our specialty, and when it comes to making your business look it’s best, both on social media and your website – we make sure that your business is presented in a way that is not only professional, but also eye-catching, which is what will keep your customers coming back. While the importance of text is a significant part of marketing, and will always be, visual content will add a dimension to your marketing that simply can’t be expressed by words alone. Using visual content will help increase interaction with your brand, so it’s something we really recommend focusing on.
After analyzing the data, we found that 90% of information that comes to the brain is in fact visual, and 65% of the population consists of visual learners. This means that more than 50% of people learn better with visuals than plain text. As attention spans continually shorten, large blocks of text can become more tiresome for readers. In light of this data, graphic content seems to be the natural way to improve engagement with your audience. This is the digital era after all, so there is real potential in investing in your marketing strategy with different types of rich, visual content, to give your audience what they really want.
This is why we’ve compiled a list of the top 5 types of visual content you should be using in your marketing efforts, to ensure your audience is engaged and make your brand more memorable.
Videos can combine the capability of images, text, and audio, leaving you with the room to be flexible. There are numerous types of videos that can enhance your business, including; demonstrations of your product, how-to videos, vlogs, customer testimonials and more. While creating original videos are on the costly side of visual content, a good video demonstrates that you’re prepared to go the extra mile for quality. In addition, 64% of consumers are more likely to purchase a product after watching a video, and videos have a lifespan of 4 years; when compared to the life of a Facebook post or a Tweet, that’s an eternity! Videos will help you build trust with your audience, so they are definitely a good investment. Don’t forget to make your video coherent with other forms of content that you post, so that it ties together seamlessly with your overall brand image and ethos.
Infographics are graphics that combine images with data and statistics. They are the perfect blend of data, design, and storytelling. Infographics make it easy to share complex information in a simplified way that will grab people’s attention. This medium allows for non-experts to easily digest complicated facts. Not only are infographics a perfect tool to use to convey your brand or product through a simple, stunning visualization, infographics are liked and shared on social media 3 times more than other any other type of content. Bloggers love a good infographic, so if you promote yours effectively it will likely be circulated throughout the blogosphere in addition to other social media platforms, giving your brand more exposure. Make sure your infographic combines the right colors, shapes and fonts to convey your data in the best way possible, as well as accurate and contextually relevant information.
3. Memes & Quotes:
Memes are images that are accompanied by humorous captions. Over the past several years, memes have gained popularity in marketing and represent a funny, easy-to-create form of visual content. Once you have determined whether memes are appropriate for your niche and audience, you can create your own for free on Canva, or pick from the millions that already exist on the interweb. Creating your own meme is a great way to evoke positive emotions and set yourself apart from your competitors.
Quotes are easily the most shareable content. Find quotes that will match your followers interests and place them in a stunning visual. Make sure your quotes are either motivational, funny, or relatable (all 3 is best!). Make sure you customize these quotes with your logo.
Using memes and quotes make your brand more relatable, and will help people remember you.
Another useful approach to marketing through visual content, is CTAs. A call to action (CTA) is a marketing tool used to provoke an immediate response from an audience. CTAs are clickable statements that often end content pieces, meant to inspire your audience to further engage. CTAs can be subtle or demanding. For example; ‘watch this video’ or ‘follow us on social media’ are subtle forms of CTAs, encouraging your audience to further interact with your brand. More demanding CTAs can be ‘call now’ or ‘visit our store today’. When used properly, CTAs should inspire urgency.
Last but not least, the GIF. Animated GIFs are usually humorous, short pieces of animation that contain action and movement and last for a few seconds. GIFs may be more effective than plain photos, as they offer more depth than static images. Not only that, GIFs require significantly less time than watching a full video to convey a message. It’s amazing what a few seconds of animation can do.
If you’re in need of a good GIF, we recommend visiting giphy.com.
Through implementing the above types of visual content into your marketing strategy, you’ll be able to produce high quality visual content that will resonate with your audience, leading the reputation and awareness of your brand to skyrocket, setting you apart from your competitors.
Questions? The Mold team is happy to assist you in determining the types of visual content that will be best for your business. You can reach us at firstname.lastname@example.org